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The mission of the African American Wellness Project is to direct resources towards empowering the African American Community to improve health outcomes and promote wellness. Through the support of The California Endowment, AAWP has worked to achieve our mission and support the broader goal of educating and enrolling African American consumers in affordable healthcare programs in Alameda County. Key strategies implemented during the past year: • Culturally-relevant consumer education through ethnic and social media, community events and partnerships with African-American serving providers and community organizations • African American Provider Education to build provider understanding of the changes brought by ACA and strengthen their engagement to reaching the African American consumer
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