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Through education and involvement, the American Wildlife Foundation is dedicated to teaching people to care for and about the environment. The interests of AWF are worldwide; its focus is on the local communities. We believe that people are most strongly influenced by what they can see, hear, and experience. AWF strives to teach people that our world’s most valuable treasures are in their hands; that every day actions, even ones that seem small, actually can make a difference. AWF fosters grand scale conservation as it is done best, one person at a time.

Promoting Sustainable Business through Marine Conservation. To do so, we will Activate and Empower the Recreational Fishing Community and Represent it and its Voice at the Federal, Regional, and State levels. We will speak up in an organized and cohesive manner across all fronts. We are going to let managers and politicians know that we are here and that we count. We are going to tell them that conservation is important not only to us but to our clients and to most of the angling community.