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Boot Campaign's mission is to unite American's to honor and restore the lives of Veterans and military families through individualized life-improving programs.

Operation Gratitude seeks to honor the service of our military and first responders by creating opportunities to express gratitude. In March 2003, Operation Gratitude sent its first four individually addressed care packages to deployed service members in Iraq. In subsequent years, Operation Gratitude grew and intentionally expanded its reach to include recruit graduates, veterans, military families, and first responders. Our actions have served to lift the spirits of more than 3.3 million individuals and have provided opportunities for millions of Americans to express their appreciation for those who serve and protect our nation and their communities. We actively honor the service of our military and first responders by creating opportunities to express gratitude in pursuit of our vision: all who serve believe that the American people care.