Case Studies

In response to the 2023 Maui & Hawai'i wildfires, CNN Impact Your World partnered with Pledge to launch a disaster relief fundraiser supporting nonprofit organizations on the ground. Within days, the campaign raised over $2.2M, with Pledge being one of the first platforms to send funds directly to nonprofits providing relief efforts. Through QR codes, text-to-donate, and online donation forms across CNN's broadcasts, articles, and social media, viewers were able to donate easily. The program ultimately supported 21 nonprofits, delivering critical aid where it was needed most.

Miry’s List is a nonprofit organization dedicated to welcoming and supporting refugee families resettling in the United States. Their mission focuses on providing immediate relief and long-term support to help families transition successfully into their new lives. As with most nonprofits, fundraising is a critical element of their work, allowing them to expand services, assist more families, and fulfill their mission. Prior to Pledge, Miry’s List used Classy, a popular fundraising platform, to collect donations. While Classy offers strong tools and features to help manage campaigns, it comes at a high cost—namely, transaction fees, credit card processing fees, and a annual software license fee. These fees were eating into the funds that could have otherwise gone directly to refugee support programs.

As 'Barbie: The Movie' captivated audiences worldwide, it sought to extend its message of empowerment beyond the screen. By partnering with Pledge, 'Barbie: The Movie' launched a global fundraising campaign to support Save the Children's girls' empowerment programs. The campaign focused on closing the "Dream Gap"—the barriers that prevent young girls from reaching their full potential. Through this initiative, the movie’s audience helped raise over $1.5M, directly benefiting girls around the world.

In 2024, Social Venture Partners (SVP) Tucson raised an impressive $61,192 at its Fast Pitch event, marking a remarkable 90% increase from the previous year. SVP Tucson plays a crucial role in bolstering the growth, development, and sustainability of Southern Arizona’s nonprofit sector. As part of an international community of leaders and nonprofits, it connects and invests in the community to enhance social impact. By leveraging Pledge’s innovative fundraising solutions, SVP Tucson engaged attendees effectively, enabling them to donate to their favorite nonprofits while enhancing community support and creating meaningful social impact.

Organic baby food and kids snack brand Once Upon A Farm is on a mission to provide one million nutritious meals to kids in food insecure communities by 2024 through Save the Children - and partnered with Pledge to engage their customers nationwide to make it happen.

Legacy is an online memorial and obituary site dedicated to helping people honor their loved ones' lives. For more than 20 years, Legacy has partnered with local newspapers and funeral homes across the U.S. to create a space where life stories live on. Often an important part of their stories are the local charities and causes supported throughout their lives. Our partnership makes donations in their honor possible, and enables anyone to support the charities where people gave from the heart to serve their local communities. Together, Legacy and Pledge provide an opportunity to create a life legacy of generosity.

Willow is the only leading pump brand founded and based in the U.S., with a team built of moms, building for moms. Since creating the first fully wearable pump, Willow continues to innovate in ways that always put moms first - helping them extend their breastfeeding journey with more freedom and less compromise. By taking a stand and launching a partnership with Chamber of Mothers, Willow demonstrates the critical importance of leading with company values and inviting their community to make a bigger impact, together.

Turn Up! Fight Hunger is a partnership between No Kid Hungry and Warner Bros. Discovery, with donations powered by Pledge, to help kids living with hunger in the U.S. Since its launch in 2019, it has already helped No Kid Hungry connect kids to more than 1.4 billion meals. This movement reaches audiences through Warner Bros. Discovery's beloved brands like Food Network, HGTV, TLC, Investigation Discovery and more, providing tools that enable consumers to Turn Up and fight hunger through donations powered by Pledge, activism, and a set of advocacy tools to give kids access to the food they need now and effect policy change for generations.